"Spartan" is a new food company which is currently under development.
The spartan brand, is derived from it's traditional culture. The fantastic family recipe is the main "gem" in this piece.
The idea is to redevelop the recognised "spartan" without losing it's traditional image but adding a twist to it by forming a mark that not only looks naturally formed but using the source of a "Greek key" and developing it into readable typography.
spartan logotype
spartan colour experimentation
spartan completed bottle
spartan completed bottle