“jd elec” is a company focused on electrical products and services.
A minimal logotype was devised to convey their many services in relation to electricity. The idea of their many (switching) services and “switches” in electricity/products, where represented in the design of letter forms in the logotype. From “constant” to “change”, this notion was carried across their brand.
typography - logo
stationery set
style guide closeup
style guide
maintenance swing tags